TAKE THE HIGH ROAD WITH Owner/Driver

THE MARKET OPPORTUNITY

Australia’s road transport industry is the backbone of the economy, underpinning the booming resources, agribusiness, manufacturing, and retail and wholesale sectors.

Recent research found the supply chain – to which road transport is central – contributes 14 percent to national GDP, the biggest slice of the pie.

With Australia’s freight task set to double by 2020, the rapid growth of the road transport sector is forecast to continue, driving massive investment in vehicle fleets, industrial land and warehousing space, materials handling equipment, finance and insurance, recruitment and training, and information and communications technologies.

It is Owner/Driver readers – the thousands of drivers, owner-drivers and small fleet operators who handle the freight task – who are the key drivers and beneficiaries of this growth.


THE MARKET CONNECTOR

Since 1992 Owner/Driver has been the premier source of news and information for the nation's truck drivers and owner-drivers. It now boasts a market-leading officially audited circulation of 44,600 (CAB September 2008).

The reason for its success is simple: Owner/Driver is not just a ‘truck’ magazine, but a provider of the news and information – in print and online – that the owners and oeprators of trucks need and want to run their businesses.

Both inhouse and external research clearly rates Owner/Driver as the nmumber-one source of news and information for Australia's drivers, owner-drivers and small fleet operators.

Daily, Owner/Driver breaks the big industry news online, with its unique mix of the latest industry and technical news and industry data (costs, diesel prices, truck sales, equipment specifications) drawing a large and rapidly expanding audience.

And monthly, Owner/Driver delivers the big read, featuring the latest industry news, analysis of issues facing its readers, profiles of the characters who underpin this great industry, and the best equipment and accessories reviews.

Only Owner/Driver connects you to this highly sought after audience.

To discuss your marketing plans in 2008/09 contact Strategic Sales Manager Jacky Acton on (07) 3166 2307 or at jacton@acpmagazines.com.au. Click here to download the 2008/09 Advertising Brochure.