August saw another slight increase in this year’s truck sales compared to the previous month.
Kenworth dominated the heavy-duty truck segment in August as overall truck sales recorded a 4.47 per cent increase from July.
The Truck Industry Council’s latest release of T-Mark data shows Kenworth sold 327 trucks in August, 44 more than in July, and 139 more than Volvo, its closest rival in the heavy-duty segment.
In the year-to-date tussle for big truck dominance, August’s results have put Kenworth at the top of the tree with 2,321 sales and 20.5 per cent of the market, followed by Volvo with 2,131 sales and 18.8 per cent of the market. Isuzu rounds out the top three with 14.1 per cent and 1,599 heavy trucks sold from January to August 31, 2024.
The medium duty segment jumped from 622 trucks sold in July, to 657 in August, and the light duty segment went up to, from 1,147 trucks in July to 1,190 last month.
In terms of total combined, year-to-date truck sales, August 2024’s total of 26,144 trucks sold puts it 5.26 per cent behind the August 2023 results of 27,597 trucks sold.
Heavy duty
An additional 57 heavy duty trucks were sold in August than in July bringing some positivity going into the last quarter – however sales teams will be under pressure with the 1,308 sales recorded in August 2024, falling short of the 1,419 noted for August 2023.
In terms of the August sales results the top 10 chart is as follows: Kenworth (327), Volvo (188), Isuzu (184), Scania (126), Mercedes-Benz (92), Hino (75), Fuso (63), Mack (61), UD Trucks (59) and DAF (45).
Year to date, there have been 11,328 heavy duty trucks sold in Australia.
Medium duty
The 5,316 sales recorded in the medium duty segment to the end of August this year, puts it 1.7 per cent ahead of the 5,227 truck sales recorded at this time in August 2023.
Month-on-month the segment also saw growth from 622 sales in July to 657 sales in August.
Isuzu continues to dominate the segment with 51.7 per cent of all sales so far this year, followed by Hino with 28.6 per cent of the market.
August sales results, in order of sales are: Isuzu (318), Hino (202), Fuso (83), Hyundai (16), Iveco (9), Volvo (9), UD Trucks (6), Mercedes-Benz (5), DAF (5), MAN (4).
Light duty
Little truck sales went up slightly month-on-month, from 1,147 sales in July to 1,190 in August, however the year to date result of 9,500 trucks sold so far this year, puts the segment 14.5 per cent behind August 2023’s YTD sales of 11,114.
The big three brands of Isuzu, Fuso and Hino have worn the brunt of the decline in sales volumes compared to last year, while Mercedes-Benz and Iveco are actually further ahead in their sales in 2024 than the same time last year, boosting their market share, year to date, to 5.2 per cent and 9.3 per cent respectively.
The scorecard for August sales is as follows: Isuzu (568), Fuso (143), Hino (131), Fiat (99), Mercedes-Benz (85), Iveco (84), Renault (29), Hyundai (17), LDV (15), Ford (12), Volkswagen (6) and Foton Mobility (1).
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