Zero-emissions transport operator New Energy Transport (NET) has announced a new partnership with iconic Australian toilet paper brand Who Gives a Crap (WGAC).
The combination will see Australia’s first zero-emissions heavy trucking company work with WGAC to integrate its zero-emissions transport solution into the business’ operations and reduce greenhouse gas emissions across its supply chain.
The agreement also features a commitment from WGAC to allocate half of its Port Botany freight requirements to NET.
To commemorate the new partnership, the two businesses recently conducted a full commercial demonstration with a Volvo electric prime mover shifting a container from Port Botany to WGAC’s Yennora warehouse and back again.
“We’ve partnered with Who Gives a Crap because it’s very focused on sustainability.” NET co-CEO Daniel Bleakley says.
“We’re incredibly proud and excited to have a partner who’s as passionate about electrifying heavy road freight as we are.”
WGAC director of sustainability Bernard Wiley has been working closely with NET to come up with a zero-emission solution that integrates with their current operations.
“Decarbonisation of our supply chain is a big priority for Who Gives a Crap,” Wiley says.
“One of the hardest to decarbonise sectors for us is road freight, so we wanted to be part of this to show that Who Gives a Crap can be a leader in that area.
“We want to be able to show other companies in Australia that decarbonisation in the road transport sector is real, and that it can be done right now.”
“As a small to medium sized business, we can really push this and we’re actually making it happen with partners like New Energy Transport. Why wait, let’s just get it done.”
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The partnership comes off the back of the federal government setting a new emissions target of 62 to 70 per cent by 2035, with the electricity sector having an 82 per cent emissions reduction target in place by 2030.
Within the transport sector, road freight accounts for 40 per cent of all emissions, and heavy vehicles dominate this share. Australia is the second most road-freight-dependent country in the world.
Despite making up only three per cent of all commercial vehicles, heavy articulated trucks in Australia are responsible for nearly 80 per cent of all tonne-kilometres.
By combining low-cost renewable energy and high-speed charging, WGAC says heavy electric trucks can reduce overall energy costs and compete with diesel trucks on a per km basis.
NET co-CEO Fredrik Pehrsson is a former head of innovation at the Swedish truck manufacturing giant Scania. Pehrsson was involved in several major electric prime mover pilot projects during his career with Scania and is now on a mission to apply that knowledge to the Australian road freight sector.
“We’re all coming together now to prove that it’s actually possible to have the same productivity as diesel trucks but without any emissions,” Pehrsson says.
“With its high-density road freight corridors and abundant low-cost renewable energy, Australia is actually one of the best places in the world for heavy electric trucking.”
New Energy Transport is currently developing its first integrated heavy electric trucking depot and plans to commence initial operations in mid-2026. The company has signed MoUs with five major road freight buyers and has strong support from stakeholders including equipment and energy suppliers as well as local, state and federal government.
NET is putting together a consortium of transport buyers to commit to its initial zero-emission freight capacity at its first site.
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