In the 15 years since Tranzmile was first formed as an Australian heavy vehicle parts provider, the brand has continuously focused on expanding the range of parts it stocks in its inventory. Over the past few years, the company has focused on expanding its European truck parts range, with it now supplying a full range of parts for Volvos, Mercedes-Benz’s and other European trucks.
At the Brisbane Truck Show, Tranzmile unveiled an all-new trailer catalogue full of a comprehensive array of parts for the trailer market.
“It’s a full-blown catalogue that is more than 200 pages long,” Tranzmile managing director Cameron Black told OwnerDriver.
“It’ll feature an in-depth breakdown of all the common trailer axles from BPW, Hendrickson and SAF to Meritor and even Freighter. As with our corporate strategy, we always aim to supply our customers with the choice of genuine OEM or aftermarket, and we have continued this with our trailer program. If you’re running BPW suspension, you can buy genuine BPW or an aftermarket equivalent if you wish.”
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Cameron says customers can choose to purchase the parts, such as suspensions, that suit their exact needs from the one place. It means there is no need to go to two or even three different suppliers to get the mixture of parts you have elected to run.
“We expect customers to choose a mixture of genuine and aftermarket parts to suit their exact requirements, which is why we stock both the OEM and the aftermarket,” he says.
“This is a unique aspect of our business. It may add a lot of complexity to our business, but I believe this ensures we give our customers the best selection and best service in the industry, and to us that is very important.”
Cameron says the catalogue provides in-depth details on all of the trailer parts and part numbers.
The catalogue, which was first made available at the truck show, also features a unique combination of both genuine and aftermarket trailer parts.
The motivation behind the varied parts on offer in the catalogue is to become a one-stop shop for trailer parts in Australia. It also signals a new era for Tranzmile, with the company continuing to expand its trailer part capabilities.
With its revitalised Sydney branch now open and with a whole new team, Tranzmile now stocks a broad range of trailer parts after previously primarily focusing on European parts.
“This does create a huge point of difference for us as the ability to carry both genuine and aftermarket parts is a massive bonus for customers,” Cameron says.
“It’ll all be available to buy in store and through our online B2B portal, so customers can view the catalogue, the parts themselves with images and even with a wide range of alternates, and then order through the portal.”
Cameron says the new trailer catalogue is another important step to Tranzmile becoming the leading trailer parts supplier in Australia.
“Tranzmile is now the one-stop shop for all trailer parts and an even wider range than before,” he says.
“People can say that when they shop with us, we carry a huge range, plus we give them choice. Choice is a huge thing and frankly most of our competitors simply don’t offer it.
“In our view that is not good enough. Giving our customers choice is just part of our ethos – we will go the extra mile for our customers.”
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