Bridgestone raises tyre prices


Bridgestone raises price of tyres by an average of 3 percent, claiming the cost of rubber has forced its hand

January 24, 2011

Bridgestone will raise the price of its tyres by an average of 3 percent, claiming the cost of rubber has forced its hand.

Price increases will take effect on March 1 for all tyre products, tubes and retreads.

"The price of natural rubber has continued to increase at an unprecedented rate. In addition, the price of petrochemical-based materials such as synthetic rubber and carbon black remain at high levels," Bridgestone Chairman and Managing Director Nobuyuki Mieno says.

"Due to the strong Australian dollar, we have absorbed the impact of the continued rise in raw material prices for as long as possible. In other countries, tyre prices have already increased several times in the past 12 months."

Although not specifying details, Mieno says Bridgestone will also launch new tyres later this year as part of the company’s push to "incorporate leading edge technology" in its products.



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