Owner//Driver posts 2pc circulation growth


<i>Owner//Driver</i> continues to hold an unassailable position in the marketplace, with the latest Circulation Audit Board audit revealing a 2 percent increase in net distribution

May 26, 2011

Owner//Driver continues to hold an unassailable position in the marketplace, with the latest Circulation Audit Board (CAB) audit revealing a 2 percent increase in net distribution.

For the 6-month period from October 2010 to March 2011 the monthly newspaper recorded a strong average net distribution of 39,340 copies per issue – 13,526 copies ahead of Big Rigs.

No other road transport magazine, with the exception of sister title Australasian Transport News (ATN), took place in the official audit.

Additionally, Owner//Driver distributes a further 6-7,000 copies for sale through selected retail outlets, making it far and away the largest-circulation trucking publication in Australia.

This result reinforces the bond of the publication with its target audience and highlights why Owner//Driver continues to be the best medium to reach the greatest number of truck drivers and operators across Australia.

The Owner//Driver multimedia package comprises:

  • The monthly Owner//Driver newspaper, featuring coverage of the news and issues that effect the industry, profiles of the characters and companies that contribute to its world-class reputation, the best technical news and reviews, and columnists tackling the big issues about what really happens on the road.
  • The daily Owner//Driver news website, OwnerDriver.com.au, which breaks the big news 24-7, with its unique mix of the latest industry and technical news and business tools including employment website TransJobs.com.au.
  • The bi-annual TruckSearch, Australia’s No.1 truck, trailer and accessories buyers’ guide, featuring the key specifications of all makes and models available on the Australian market.

For more information please contact:

Graham Gardiner, Editor-in-Chief:
07 3166 2312 / ggardiner@acpmagazines.com.au

Jo Whale, Key Account Manager: 07 31662308 / jwhale@acpmagazines.com.au

Laura Romero, Market Research Analyst:
03 95674208 / laromero@acp.com.au

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