Positive reaction to Road to Respect campaign


Campaign to raise awareness among motorists about sharing the road safely with trucks has been effective

October 8, 2012

Almost 6,000 people have visited the interactive Road Ahead exhibition as part of the Victorian Government’s Road to Respect initiative, which aims to educate motorists about sharing the road safely with trucks.

Launched last month, the campaign has visited several regional towns and also made a stop at the Royal Melbourne Show.

Victorian Transport Minister Terry Mulder says visitors have shown a positive reaction to the key message thee campaign is promoting.

"Exit interviews show most visitors to the big truck are willing to change their behaviour after realising they were unaware of many of the physical limitations of trucks," Mulder says.

"Many were quite surprised by the distance required for a truck to stop and it’s been a great learning experience for them."

Some 90 percent of those surveyed say they have a greater awareness of the importance of sharing the road safely with trucks.

"One father was so impressed with the truck experience that he drove home and returned to the truck with his three teenage sons," Mulder says.

VicRoads Director of Vehicle Management and Safety Don Hogben wants Victorians to support the campaign by attending one of the remaining regional events or visiting the Road to Respect Facebook page.

"The campaign is only in its fourth week and already over 40,000 people have seen the online materials," Hogben says.

The campaign will visit Sunbury next week, followed by Geelong and Sale.


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