Industry-first survey provides valuable info on how the people who work in it think
Trader Classifieds, publisher of Owner//Driver, has produced a free iPad app that reveals an in-depth report on the state of the transport industry.
Some very brief introductory videos can be found at these YouTube links:
Developed as a vital tool for B2B marketing professionals in the transport sector, Transport Census 2012 is the most comprehensive report of its type in any medium.
It is based on research by acclaimed independent research company, The Seed, which combined key stakeholder focus groups with an extensive national survey – just search for Transport Census in the iPad App Store to download it for free.
The Transport Census investigated the plans, preferences and media habits of almost 1000 people, ranging from drivers and owner-operators to corporate executives.
Transport Census showed that the three most significant issues for the industry were: rising cost of inputs, which 81% put first; quality of infrastructure (73%); and increasing government regulations (70%).
Further to that, almost 80% of respondents will make purchasing decisions in the next 12 months – 49% for truck and bus parts, 45% for vehicle accessories, and 44% buying or selling complete vehicles.
When it comes to informing these decisions, a massive 75% of respondents listed magazines as a major information source, well ahead of websites at 52% and newspapers at 49%, with social media still an afterthought for the industry.
Trader Classifieds CEO Keith Falconer said these were just some of the vital Transport Census insights into how the transport sector shops for goods and services.
“If you’re a marketing professional in the transport industry, you’ll love it – you can inform your marketing and advertising decisions more completely than ever before,” he said.
“Advertising agencies told us they wanted to know everything about the industry – what people buy, what they read, how they make their buying decisions – and that is what we have delivered.
The most read transport title is Owner Driver magazine, which is read regularly by 40% of the 961 survey respondents. All significant transport titles are included in the Transport Census which showed ACP titles make up four of the top five read titles.
Mr Falconer said the comprehensive and easy-to-use iPad app was the perfect research tool for marketing professionals seeking to bring themselves up to date on transport industry trends.
“Whether you have years of experience in the sector, or are a relative newcomer, half a day going through the app will ensure you are on top of all the current facts and figures,” he said.
“Even a one-hour presentation delivers insights that simply have not been available before.”
Download the free Transport Census iPad app here.