Queenslanders taking part in new Join the Drive campaign list mobile phone and distractions as greatest safety concern
November 20, 2013
More than 34 per cent of Queenslanders taking part in the State Government’s new Join the Drive campaign have listed the mobile phone and distractions as their greatest safety concern.
Transport and Main Roads Minister Scott Emerson says the result shows attitudes need to change.
“Texting while driving continues to be a hot topic among those being interviewed, followed by 27 per cent of people speaking about driving tired and 19 per cent raising drink or drug driving,” he says.
This $2.2 million Join the Drive campaign is part of the Government’s $350 million, two-year Road Safety Action Plan.
The campaign involves film crews travelling throughout Queensland and interviewing individuals about how safety can be improved on the State’s roads.
The interviews will appear on television, radio and online from December 15 to coincide with the Christmas holiday period.
Transport and Main Roads says six people were killed and 163 were hospitalised over the 2012-2013 Christmas reporting period.
