MaxiTRANS Mental Health donation praised

MaxiTRANS raised $15,000 for mental health awareness on R U OK? Day last week, after committing to donating 1% of transactions on the day to the cause.

 MaxiTRANS Mental Health donation praised
MaxiTRANS has donated 1% of its daily transactions to ‘R U OK?’, raising $15,000 in aid of awareness for mental health and suicide prevention.


R U OK? Day is held on September 14 each year, encouraging people to ask friends, colleagues and family members ‘R U OK?’ to raise awareness for mental health and suicide prevention.

MaxiTRANS Managing Director and CEO, Dean Jenkins, said that the R U OK? charity represents an important cause for the transport industry.

"R U OK? Day promotes an important message – the simple act of asking somebody ‘are you okay’, combined with genuine interest and follow-through in the response could save a life," Jenkins said.

"Suicide is the leading cause of death for Australians aged between 15 and 44.

"The most recent data reports that deaths from suicide equate to around 3,000 per year, which is over two times higher than our annual Australian road toll.

"It’s an important issue that should not be forgotten as an industry when we are discussing employee safety and wellbeing."

MaxiTRANS Australia and New Zealand; its parts network MaxiPARTS; and Mildura Truck Centre outlets joined together to support the cause, with 1% of the purchase price from all new trailers or truck bodies ordered, and parts purchased from participating outlets, being contributed to the cause.

Almost 40 trailers were ordered on the day, which, when combined with a large number of parts sold, was reflected in the size of the donation.

The $15,000 donation will go towards R U OK?’s work in raising further awareness for suicide and mental health awareness, MaxiTRANS says.

MaxiTRANS also conducted a company-wide campaign for its employees, which included staff making gold coin donations, being encouraged to dress in yellow and internal events at every company site to promote discussion around mental health prevention.

Jenkins says that mental health forms a part of its safety program internally - MaxiSAFE.

"MaxiSAFE benefits our staff and customers," he said.

"We place significant emphasis on safety in our own manufacturing and service facilities as well as designing our products for safe operation by owners and operators.

"While the job is certainly not done as we work towards our goal of zero injuries every day, another significant aspect of safety is mental wellbeing.

"Most importantly, we should not limit suicide prevention to one day a year," he continued.

"If you see someone struggling, at any time, ask them ‘R U OK?’".

If you or someone you know is in need of crisis or suicide prevention support, please call Lifeline on 13 11 14 or visit .

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