Calamity on the highway

By: Greg Bush


Aussie country-rock artist Jayne Denham launches a new album … plus accompanying Wickham's trailer.

Calamity on the highway
Singer Jayne Denham has a strong connection with the trucking industry.

For country rocker Jayne Denham, the launch of new album, which includes trucking tracks such as ‘Highway Rockstar’ and ‘Black Coffee and White Lines’, would not be complete without also launching a new promotional semi-trailer.

With three semi-trailers now in the fleet, Jayne launched the Calamity trailer at CMC Rocks Queensland at Willowbank, Queensland on March 16. And the name of the new album? Calamity.

Wickham's Freightlines are helping to promote Jayne Denham's new album

Following the Willowbank gig, Jayne headed across the Pacific for a quick trip to Louisville, Kentucky where she performed live at the Mid-America Trucking Show.

Wickham Freight Lines has sponsored Jayne for seven years since she made the Trucker Chicks video clip, and has supplied the trailer once again. This is the third trailer Jayne has had on the road promoting her albums.

"I have been very lucky over the years to have partnered with a number of great companies to help my projects come about," Jayne says. "Scuzztrans Container Transport supported me with 'Grew Up ’Round Trucks' and 'Rockin’ with Ned', and more recently Lawrence Livestock for 'Stacks'.

Jayne Denham sang live at the Mid-America Trucking Show in Louisville, Kentucky which was held in March.

"Wickham Freight Lines have just been such an amazing support over all these years since Trucker Chicks, helping me promote everywhere I could and to have another JD trailer, The Calamity Trailer, has just been a huge blessing to help to get the world out on the street, quite literally."

Jayne said it still felt ‘weird’ seeing herself on the trailers each time one passed her on their constant journeys up and down the east coast.

"My friend and I were driving in Queensland and all of a sudden she screamed out, ‘Look! There you are in the wild!’

"It’s been so much fun, too, over the years as fans send me photos all the time when they see a trailer. It does make people smile – especially the country music fans."

The trailer was on display close to the CMC Rocks Queensland site at Willowbank Raceway and you will often see Wickham Freight Lines park the trailers close to or at Jayne’s shows to help promote her music.

Fans can take home their own Calamity trailers, with model replicas for sale at Jayne’s performances as she launches the album. They are a hot item on the merch table and sell out quickly. Other supporters of Jayne’s Calamity trailer are Fleet Imaging, Kix Country Radio and the Country Music Channel.

For those who missed out Jayne's appearance at CMC Rocks Queensland, you can catch her at the Bendigo Country Music Festival on June 2.

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