2021 Brisbane Truck Show locked and loaded


Key partners – including Deals on Wheels publisher Bauer Media Group – have been locked in for 2021 Brisbane Truck Show

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The Brisbane Truck Show has renewed long-term partnerships with National Transport Insurance (NTI), BP Australia and Bauer Media Group ahead of the launch of the highly-anticipated 2021 event.

The southern hemisphere’s largest automotive business event will return to the Brisbane Convention & Exhibition Centre from Thursday, May 13 to Sunday, May 16, 2021.

The show is presented by Heavy Vehicle Industry Australia (HVIA) whose founding members held the first event in 1968, prior to formalising their association two years later.

Following last year’s show HVIA was presented with two prestigious awards at the Australian Event Awards, with the Brisbane Truck Show named Australia’s Best Corporate Event and Best Exhibition or Tradeshow.

HVIA Chief Executive Todd Hacking says the accolades only serve to inspire more energy to further improve the show for both exhibitors and visitors.

"Between the fascinating technology developments, the opportunity to get up close to the comprehensive range of new trucks, trailers and equipment, and the amazing innovation on display from one end of the show to the other, there is no doubt the show is on many bucket lists," Hacking says.

"We are delighted with the enthusiasm of our members and other exhibitors to confirm their participation; I think everyone is chomping at the bit for the opportunity to get together in person and it is a privilege for us to play hosts for that reunion.

"We are delighted to welcome back BP Australia as Gold Partner, and to announce that our organisation’s Principal Partner, National Transport Insurance (NTI), has stepped up into the role of Platinum Partner for the 2021 Brisbane Truck Show.

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"NTI has been an amazing partner for our organisation and for the show, but that is nothing on the breadth of their contribution right across industry for over 30 years."

Hacking says the renewed partnership with Bauer Media Group – publisher of Deals on Wheels – adds further evidence of its commitment to supporting the Australian transport industry.

"As publisher of market-leading titles Australasian Transport News (ATN), Deals on Wheels, Earthmovers & Excavators, Farms & Farm Machinery, and Owner//Driver and their accompanying online titles, Bauer Media Group is connected deeply into the heart of our industry," he says.

Graham Gardiner, Bauer Media Group’s general manager – industry, says the publisher is delighted to once again partner with HVIA as the exclusive Official Media Partner for the 2021 Brisbane Truck Show.

"Through our comprehensive suite of print, digital, and video and broadcast TV platforms, Bauer Media Group provides unprecedented opportunities for exhibitors to promote their show presence to the key target industries of transport, agriculture and construction, before, during and after the show.

"That includes the 2021 Brisbane Truck Show Official Program containing a full preview of the show and exhibitors, plus maps and other important details," he says.

Hacking adds that Australian Heavy Vehicle Industry Week will be back for 2021. He says the creation of the new umbrella event formalised something that has been happening for years alongside the Brisbane Truck Show.

"Our exhibitors have long been holding launch events, customer dinners, dealer conferences, drive days, factory tours and much more in tandem with the truck show," he says.

"The reaction to last year’s expansion into South Bank Parklands was fantastic.

"All of that success is a reflection on the leadership shown by so many of our exhibitors who did such an amazing job showcasing the values of their companies and our industry to the broader community."

Australian Heavy Vehicle Industry Week is underpinned by a set of themes that exhibitors chose to represent the values of the heavy vehicle industry: safety, innovation, sustainability, knowledge, careers and community.

"Those themes really do a great job of capturing our capability and our aspirations in just a few keywords," Hacking says.

"The activations and events throughout the Brisbane CBD, and other venues across Brisbane, shone a light on our industry in a way that has never been possible before."

For all the latest information on what’s happening at the 2021 Brisbane Truck Show visit www.brisbanetruckshow.com.au.

For enquiries on advertising in the Official Show Program and Official Show Bag contact Matt Alexander on 0413 599 669 or at malexander@bauer-media.com.au

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