MaxiTrans continues mental health support

Despite COVID ramifications, the company raised $15,000 for R U OK? Day

MaxiTrans continues mental health support
MaxiTrans has been raising funds for R U OK? Day since 2017.


Trailer manufacturer MaxiTrans has raised $15,000 via its campaign for R U OK? Day. The company once again committed to donating 1 per cent of transactions on the day to the cause, which it says drives much needed awareness towards suicide prevention.

MaxiTrans, in conjunction with dealer partners Mildura Truck Centre & G&A Lombardi, says it joined together to support the cause, with 1 per cent of the purchase price from all new trailers, truck bodies ordered, and parts purchased from participating outlets.

MaxiTrans says this year’s effort brings its total donation to almost $60,000 since its first ‘R U OK? Day’ campaign in September 2017.

‘R U OK? Day’ is held every September and encourages people to ‘trust the signs’ and ask friends, colleagues and family members ‘R U OK?’ to raise awareness for mental health and suicide prevention.

This year presented a great new challenge for MaxTrans, with COVID-19 putting on hold its usual staff gatherings which have been used to help celebrate and promote the day. However, MaxiTrans says it offered the opportunity to go for a virtual R U OK? Day.

Staff participated in online mental health sessions provided by the company’s EAP provider to learn ways to deal with mental health and join in discussions around mental health prevention.

"This year made it even more important for us to stop to reflect on ’R U OK? Day’ and the message it delivers," says MaxiTrans managing director and CEO, Dean Jenkins.

"The need for increased awareness of mental health and the challenges it places on everyone is certainly more evident at this particular point in time.

"It was great to see such an overwhelming amount of support from our customers this year. Support towards the campaign this year has far exceeded previous years which has been really fantastic to see.

"Our customers can feel proud knowing their contribution to ‘RUOK?’ will go a long way towards continuing to provide much needed support and awareness for suicide prevention in our industry."

Jenkins says MaxiTrans is committed to improving safety for both its customers and staff.

"Safety extends to mental wellbeing, which is why MaxiTRANS continued its investment towards mental health discussion even in a COVID world.

"It’s a challenging time for all of us and a day like RUOK? Day is an important one to celebrate.

Most importantly though, we should not limit suicide prevention to one day a year," Jenkins says. "If you see someone struggling, at any time, ask them ‘R U OK?’".



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