ATA SafeT360 truck educating youth in New Zealand

Similarities in fatality statistics spurs youth safety campaign link

ATA SafeT360 truck educating youth in New Zealand
The SafeT360 vehicle

The Australian Trucking Association (ATA) and the New Zealand Trucking Association (NTA) are partnering on delivering the SafeT360 across the ditch.

New Zealand’s young road users will have access to the innovative road safety campaign, with ATA’s specialised vehicle to educate 16- to 25-year-olds on safe heavy vehicle interaction.  

Developed by the ATA and launched in 2019, SafeT360 uses virtual reality and interactive messaging to teach young road users how to share the road safely with trucks, via a travelling road safety exhibition and comprehensive digital campaign. 

NTA CEO Dave Boyce says the association is privileged to have the opportunity to deliver the world-leading program to New Zealand. 

"Like Australia, 16- to 25-year-old drivers in New Zealand are overrepresented in road fatalities and serious injuries. With the phenomenal success of the ATA’s SafeT360 program we have plans to replicate this success in New Zealand," Boyce says.  
"I would like to offer our sincere thanks to the ATA and their foundation sponsors for making this possible."

More insight on SafeT360's travels, here

ATA safety, health and wellbeing director Melissa Weller says the partnership comes after months of collaboration. 

"The team from the NTA have shown their commitment to the program, having visited and experienced the SafeT360 exhibition in full swing at the recent Brisbane Truck Show," she says. 

"Our one clear goal is to save lives, not just in Australia but globally. We are so excited to see this evidence-based program expand internationally." 

Boyce views the ATA and NTA as sharing common goals and values around road safety. 

"It’s very exciting to be able to redesign the New Zealand Road Safety Truck to accommodate and install the SafeT360 program, so we can deliver it to young drivers around New Zealand," he says.  

"This collaboration shows a genuine willingness to save young lives on the road in both countries."

Weller cites ATA foundation sponsors and supporters including Volvo, BP, National Transport Insurance and Australia Post as contributing to the success of SafeT360 and partnership with NTA.

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