Truck Product News

Isuzu announces Supercars sponsorship

Isuzu

Isuzu Trucks will be debuting a new Supercars sponsorship in 2024, partnering with the PremiAir Nulon Racing team for the upcoming Supercars Championship.

As a part of the sponsorship deal, Isuzu Trucks signage will feature on drivers James Golding and Tim Slade’s V8 Chevrolet Camaros, as well as on team apparel, the pit garage and car transporter.

Isuzu Australia head of marketing and customer experience John Walker says it is an exciting new venture for Isuzu and PremiAir, as the team enters its third year in the Championship.

“We are pleased to officially announce our new major sponsorship of PremiAir Nulon Racing as part of today’s 2024 Supercars season launch for the team,” he says.

“There is no doubt that this team is on an upward trajectory and has a very bright future, so we couldn’t be happier to be a part of that journey as a major partner

“For the first time in 2024, our branding focus will also now include Isuzu Power Solutions, which is a steadily growing part of Isuzu’s overall business in Australia.

“PremiAir Nulon Racing is a relatively new name to Supercars, under the leadership of Peter Xiberras and his dedicated team, and they are making great strides already in an extremely competitive championship. It’s an exciting and enthusiastic new team who are shaking up the grid.”

Image: Isuzu Australia/Supplied

Xiberras says he is delighted to have Isuzu as a part of the team for the 2024 season.

“Having Australia’s leading truck brand with us is a tremendous opportunity for the team as we move into the 2024 race year,” he says.

“Commercially, having Isuzu as one of our corporate backers brings enormous benefits in terms of business-to-business opportunities and brand recognition.

“On the racing side, we have continued to bring key people into the team, and we want to capitalise on this with strong performances on track this year.

“The real work starts at Mount Panorama in Bathurst for the season opener later in February!”

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