Iveco’s top-selling light truck – the Iveco Daily – has enjoyed another strong sales result for 2023.
According to Truck Industry Council data for the calendar year, the model achieved 1199 sales for the year, up 319 units or 36.25 per cent on the previous year. The data includes sales of Iveco’s unique 70C cab chassis.
Iveco national manager of light sales Ben Osborn says this was due to the Daily’s model refresh in 2023 which offered additional safety and comfort features.
“There’s a growing awareness in the market about the advantages that Daily provides owners compared to many of its competitors,” he says.
“Along with having the right specifications for a range of demanding applications – including availability of features such as rear differential lock and rear airbag suspension – the Iveco Daily is also extremely comfortable, ensuring less fatigue for owners who spend long hours behind the wheel either as part of their vocation, or simply getting to and from the work site each day.
“Variants such as the work-ready single and dual cab Tradie-Made models which come with fully built aluminium trays straight from the dealership, are also providing flexibility and extra convenience for buyers.
“Many customers are now looking for complete solutions from their commercial vehicle purchases, allowing them to concentrate on their core businesses while letting Iveco manage and support their truck through its lifecycle.
“This interest in a hassle-free ownership experience extends to the way they’re purchasing their vehicles – customers who don’t require a specialist body are increasingly opting for the efficiency of a completely built truck. Iveco is looking to do more in the ‘work ready’ space in 2024.”
Iveco is set to release its new seven-tonne 4×4 range this year, while a preliminary allocation of its electric eDaily range which previewed at last year’s Brisbane Truck Show, will also begin work with selected customers.