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Lazer Lamps spreads the light with standard model deal

Lazer Lamps’ flagship LED spotlight is now more accessible than ever thanks to a sharper new RRP on the Sentinel 9” standard model

When the sun goes down, visibility becomes everything. For overnight or long distance truckies, lamps and lighting form a critical part of a truck. It can be the difference between life and death or running early or late.

That’s where Lazer Lamps comes in. Since its founding in 2010, the UK-based manufacturer has led the way in LED technology, building some of the most advanced and durable lighting systems available on the market. Every Lazer product is designed, engineered and manufactured in-house at its UK headquarters, giving it full control over the entire product build process and meaning it can ensure its lights have the highest levels of quality, performance and reliability.

After establishing itself as the number one premium choice for fleets across Europe, Lazer officially launched in Australia and New Zealand in 2020. It’s now backed by a national dealer network, local sales office in Adelaide, warehousing in Canberra and an on-the-ground sales support team.

At the core of that success and expansion is the Sentinel range – a premium series of round high-performance LED spotlights, available in 7” and 9” sizes, with black, white or chrome finishes and a choice between Standard and Elite models. A pair of Sentinel 9” Standard lights emit 19,058 raw lumens and deliver one lux of light up to one kilometre away.  Not only do operators get incredible distance, but what really takes these lamps’ performance to the next level is their left-to-right spread of light, with an expansive 52-degree horizontal beam spread to fully light up the sides of the road. The colour temperature of the lights has also been precision engineered to sit at 5000K, which is as close to natural daylight as possible, helping reduce eye fatigue during long overnight state-to-state hauls while also minimising hash reflections from road signs. But the real proof comes from those who’ve put the Sentinels to the test out on the open road.

“As an ex-driver with over 20 years of full-time driving under my belt, I can easily say that the Sentinel range from Lazer are the best driving lights I’ve ever sat behind,” Johnstons Truck Mildura sales manager Matthew Manning says.

As a former truckie with two decades on the road, Matthew knows what matters for truck lights to succeed.

“Simply brilliant lights! A great wide spread of light and extremely powerful. For us they tick all the boxes,” he says.

While lighting performance is key, the other crucial consideration for truckies is durability. The Australian outback is notorious for its relentless heat, dust, salt and water, offering no second chances to trucks running sub-par gear. With this in mind, the Sentinel range is engineered with durability at its core. Each light features an ‘unbreakable’ polycarbonate lens with a lifetime guarantee, a corrosion-resistant anodised and automotive grade power-coated housing, and sealed electronics protected by a robust thermal management system. Furthermore, each product is put through rigorous testing, from thermal cycling and salt spray to vibration and solar load.

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This level of build quality is to ensure the Sentinel products perform in even the harshest conditions, lighting the way for drivers traversing the freezing thaw and ice of the arctic circle, all the way to the relentless heat and dust of the Australian Outback. With this level of engineering expertise in mind, Lazer’s products do sit at the higher end of the market in terms of price. However, Lazer Lamps Australia has now announced the new and reduced RRP of its Sentinel 9” Standard model – from $645 down to just $495.

The Sentinel standard 9” product offers a high level of lighting performance and the exact same level of build quality and durability of the elite products, but at a much more accessible price point.

What does this mean for drivers? In practical terms, the significant price cut opens the door to premium lighting for a broader range of users, particularly fleets outfitting several vehicles or owner-drivers with multi-light set ups on their rig.

The new RRP of the Sentinel 9” puts the light in a lane of its own as a true high-performance upgrade over entry-level alternatives, and is now accessible to buyers who may have previously viewed both the standard and elite models as out of reach.

It’s also worth noting, thanks to their quality, that Lazer lamps hold their value incredibly well over time. When it eventually comes time to upgrade or sell a truck, customers can take the lamps with them or easily resell them to fund their next lighting setup, making them not only a high-performance upgrade, but also a smart investment.

“After 25 years in the lighting game, I’ve seen a lot of change, from Halogen to HID, and now the latest generation of high-output LEDs paired with precision reflector technology,” Lazer national sales manager for Australia and New Zealand Jason Pridham says.

“The Lazer Lamps Sentinel range stands out as the best wide-angle light output I’ve ever used in a 9” round light. The 5000K colour temperature, combined with a wide-form reflector, delivers massive spread and clarity, without the harsh reflections from road signs that you often get with cheaper brands. After all, it’s not what’s one kilometre down the road that catches you out, it’s what’s coming from the side!

“When your truck is your livelihood, and it represents you and your business, it deserves the best. Time and time again I hear from new Lazer Lamps owners: “Wow, your lights are amazing!”

“If you rely on your truck, trust lighting that’s built for professionals, made to perform when it matters most, night after night, job after job, year after year.”

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