The latest Truck Industry Council (TIC) T-Mark sales data is out for October, with a total of 33,248 trucks being sold in Australia for the year to date.
While this number is about 3.4 per cent lower than the same time last year, where 34,420 trucks were sold, positive signs in the heavy and medium duty markets give plenty of cause for optimism.
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Total trucks
The overall number of 3,538 trucks sold in October is allowing the industry to continue pushing ahead of 2023 numbers, with the nation’s leading brands leading the way.
With a further 1,186 October truck deliveries, Isuzu is far and away the leader in the overall market for 2024, bringing its total up to 11,066 for the year with two months still to go.
A strong October from Hino (434) allowed it to nestle itself into second place comfortably with 4,193 sales for the year, with Kenworth’s 375 October sales seeing it round out the top three with 3,157 for 2024 so far.
Outside of that, Fuso (3,078 for the year to date) wasn’t far behind after 343 October sales, with Volvo (2,755 for the year), Iveco (1,580), Scania (1,537) and Mercedes-Benz (1,266) all remaining strongly in four figures for the year.
A gap then opened between these heavy hitters, with Fiat, Mack and Renault all remaining mid-table in the race towards the finish line in December.
Heavy duty
A total of 1,527 heavy duty truck sales in October saw the market sector rise to 14,385 sales to date in 2024 – a 1.2 per cent growth from the 14,210 sales recorded this time last year.
Leading the way was Kenworth with 375 October sales to record 3,078 for the year to date, with Volvo’s 272 October sales seeing it take second spot for the year to date comfortably from Isuzu with 230 sales for the month.
Scania (120) was the only other heavy duty player to crack the ton in October, with Mack (84) recording four more sales than Mercedes-Benz (80) to close the gap on the overall yearly table.
Hino (77) and Fuso (57) closed the gap on UD Trucks (51), with the latter still prevailing with 704 sales for the year, Iveco (46), DAF (39) and MAN (32) all remaining consistent.
Medium duty
A total of 698 sales in the medium duty segment was enough to keep it ahead of 2023 comparisons, with the October numbers seeing the sector record 6,723 sales to date this year when compared to 6,723 at the same time last year.
The sector was, once again, all about Isuzu, with its 347 October sales giving it a major lead on the annual figures with 3,448 for the year to date.
Hino snapped up second place, taking its tally to 1,934 for the year after another 215 October sales, while Fuso’s 102 October sales allowed it to sit in a comfortable third spot with 821 2024 sales in the segment.
From there, the gap was massive, with Hyundai and Iveco sharing fourth place with eight sales, highlighting the dominance of the top three in the sector.
Light duty
The hit was taken in the light duty sector, with the segment down nearly 11.3 per cent from 2023 results with 12,140 trucks sold so far in 2024.
A familiar face sat on top again, with 609 October sales for Isuzu bringing its 2024 year to date number to 5,582, staying comfortably ahead of its competitors.
The race for second tightened up, with Fuso’s 184 October sales seeing it hold onto second with 1,713 for the year, with Hino (142 for October and 1,612 for the year) breathing closely down its neck.
Iveco remained in the hunt with 138 sales in October, bringing its annual figures to 1,148, with the likes of Fiat (89 for October), Renault (68) and Mercedes-Benz (29) all following the leaders.
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