The National Heavy Vehicle Regulator (NHVR) is adapting its heavy vehicle safety campaigns to Halloween, working to ensure the only upsetting part of this year’s Halloween is a costume malfunction – not a heavy vehicle incident.
Drivers and pedestrians are reminded to take extra care on and around roads, with NHVR acting executive director Sarah Wade saying the regulator is constantly seeking new ways to reiterate important safety messages to young audiences.
“Our recent Don’t #uck With A Truck campaign, which is aimed at L and P licence holders, has already had a significant impact through its message that Being Dead is Boring,” Wade says.
“As part of the campaign, the NHVR recently released several videos to social media, portraying young drivers as ‘ghosts’ after an accident with a truck.
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“These videos teach young people that not knowing how to safely share the road with trucks can result in a pretty scary outcome.”
The campaign videos have recorded more than two million impressions in the two weeks since their launch.
Some of the safety messages include not passing a turning truck, leaving enough room when overtaking a truck and not driving in a truck’s blind spot.
Wade says the NHVR recognised the importance of speaking to young drivers in a way that resonated with them, to start important conversations on road safety.
“While the campaign is light-hearted, the messaging itself is very serious: don’t risk your own life or others’ by not taking care around heavy vehicles,” she says.
All people out and about this spooky season are urged to take extra care and have fun while being safe.
For pedestrians, Wade is encouraging them to only cross at designated crossings, to not be preoccupied by mobile devices or other distractions when crossing and to always check both ways before stepping out.
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