Daimler passes 500k mark for truck sales


Daimler Trucks says it has increased its global unit sales again in 2015

Daimler passes 500k mark for truck sales
Daimler says its truck sales are up for the third year in a row.

 

A third year of growth has seen Daimler Trucks pass the half a million sales milestone in 2015, a target the German manufacturer says it has been chasing for many years.

With full details to been unveiled on February 4 at the company’s annual press conference, Daimler says early December figures show global sales have passed 2014’s 495,700 figure and the sought-after 500,000 barrier.

"Thanks to our leading products we will deliver one of the best years in the history of Daimler Trucks despite some very challenging markets," Daimler board member and truck and bus chief Dr Wolfgang Bernhard says.

Encompassing the Mercedes-Benz, Fuso, Freightliner, Western Star, Thomas Built Buses, and BharatBenz brands, the Daimler division saw growth in North America and Europe, mixed numbers in Asia, and poor results out of Latin America.

North America recorded an annual sales increase of 20 per cent up to November, a figure that has Daimler predicting a sales record for 2015.

The company plans to begin producing DT12 automatic transmission systems for its vehicles in Detroit from November due to the drivetrain's growing popularity.

"More than 40 per cent of Freightliner Cascadia and Western Star 5700 XE are now sold with automatic transmission systems – around twice as many as in 2014," the company says.

In Western Europe, Daimler says the Mercedes-Benz brand continues to hold a market share lead in the medium- and heavy-duty segments of 21.9 per cent.

Brazil hampered numbers in Latin America, with truck deliveries in the country up to November down from 31,300 last year to 15,200 in 2015.

Total numbers from the region fell from 44,500 units to 27,900.

In Asia, Japan fared well for Daimler, which grew its market share and Fuso’s unit sales numbers.

Daimler also saw sales grow by 29 per cent in India thanks to the ongoing rise of BharatBenz trucks, which launched in September, 2012.

However, numbers out of Indonesia saw a decline from 51,400 units to 29,400.

 

Next step

While conditions "remain challenging in 2016", Bernhard says Daimler Trucks can achieve its next goal of 700,000 trucks in 2020.

"To sit back is not an option for us," he says on the company’s future.

"For this purpose, we will again demonstrate our technology leadership in the IAA year 2016."

Daimler is already trialling a number of driving assistance solutions, including the semi-autonomous highway pilot system, which the company says could arrive shortly.

"The highway pilot has already completed around 20,000km on test routes in Germany and the USA," Daimler says.

"It is conceivable that the technology will be ready to go into production in the next two to three years."

Daimler is also expanding its reach, with the launch of new centres in Kenya, South Africa and Singapore scheduled for the first quarter of 2016. The company opened a new centre in Dubai in October.

 

 

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