Expectant Scania gears up for next generation birth

A live global media event will take place for the launch of Scania’s new generation truck on August 23.

Expectant Scania gears up for next generation birth
British TV sports anchor Hayley McQueen will host the Scania next generation media event live from Paris on August 23.


Scania says it will stream the launch of its nextgenscania.com and on Scania Group’s Facebook page live as well as on national Scania websites on August 23.

Users can keep posted by registering for the launch webcast and receive event reminders.

Scania welcomes customers, drivers and fans throughout the world to participate in the event. Over the forthcoming days, Scania says that audiences on the web and social media will be tempted with advance tastes in anticipation of the grand launch.

"Scania will be present where its broad family of customers, drivers and fans is; namely online by their devices on roads, at home or in offices," says Erik Ljungberg, head of corporate relations at Scania.

"This will be Scania’s greatest product launch ever with Scania’s greatest online manifestation ever."

Hosted from Paris by British TV sports anchor Hayley McQueen, Scania says viewers will see and hear more about the ground-breaking features of this truck.

Leading up to the actual unveiling of the truck, they will learn more about how the new truck was shaped and developed from the early stages through the meticulous steps of engineering design and testing. With its focus on sustainability and connectivity, Scania additionally promises an array of new services aimed to optimise economic and environmental performance.

"We’ve seen a tremendous growth in social media activity and presently have approximately two million followers on Scania’s social media accounts," says Staffan Ekengren, head of Scania Newsdesk.

"We will of course provide channels for them to take part in this memorable event."

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