Hino says odds defied with market share gain

Hino's best performance seen in lighter end of the market as it pursues perennial leader Isuzu

Hino says odds defied with market share gain
Hino continues to make inroads with its local product range


Another truckmaker has come out to hail its sales efforts after a turbulent year.

Hino Australia says it continued to ‘defy the odds’ in 2020, delivering 5,222 trucks and buses, recording its highest-ever market share of 18.4 per cent.  

It particularly lauds its performance in medium-duty segment, recording a market share of 34.1 per cent, an increase of 2.5 pent compared to 2019.
This growth in market share can be attributed to the continued success of the 500 Series Standard Cab range, Hino notes.  

Further, backed by the launch of its new 300 Series and expanded Built to Go range, Hino captured a 22.4 per cent market share in the light-duty segment.
"While this market share is marginally down compared to 2019, orders of light-duty trucks increased by 29 per cent in the second half of the year, following the launch of our new 300 Series range in July," Hino Australia brand and franchise development vice president Bill Gillespie says.

Related article: Hino was making ground on Isuzu towards the end of 2020

Heavy-duty truck sales saw the greatest impact from Covid-19 – despite a reduction in size of the segment, Hino maintained a market share of 4.5 pent cent.

Hino increased its overall market share by 0.9 per cent to finish at 18.4 pent, which is the highest-ever market share it has achieved in the total truck market.  
"This achievement is reflective of the positive response from our customers to the high specifications of our new models and further demonstrates consumer confidence in our brand and the quality of our products," Gillespie says.
A highlight for Hino in 2020 was the company’s biggest ever sales month in Australia – in June, Hino delivered a total of 752 new trucks, surpassing a 14-year record of 690 set in March 2006.  
"For many industries, 2020 has been a challenging year, and the trucking industry is no exception, but despite tough market conditions, Hino Australia remains in a strong position and is well-placed for 2021.
"This success, in part, can be attributed to the launch of the new 300 Series light-duty model range including a refreshed Built to Go line-up.
"The Hino team in both our dealerships and head office operations were able to adapt quickly to COVID-19 restrictions.
"Our dealerships now offer customers flexible options such as contactless servicing that ensure high standards of hygiene are maintained.

"We have been able to guarantees our dealership technicians continue their training and upskilling through increased online training.
"Our Hino Advantage suite of customer-focused business support solutions has been the cornerstone of our consistent results over the last six years, no more so than in 2020.
"A restructure of our in-house Customer Care Centre means we are now able to provide even more technical support to our customers.
"Customers also benefit from enhanced transparency through an expanded capped price service program which now includes Capped Price Brake and Clutch replacement on all 300 Series models that comply with Euro 5 emission standards.
"Once again, Hino Motors Limited in Japan has rewarded the Australian team with Parts and Service Departments of the Year accolades plus a new Parts Excellence Award."
On the dealership front, Hino notes it has further expanded with upgraded or new facilities in Ballarat (Victoria), Lismore, Gosford, Taree (NSW); and Hobart in Tasmania.
"We are confident 2021 will be another successful year for Hino – our focus remains on providing our customers with innovative solutions, and we are confident our model range coupled with Hino Advantage does exactly that," Gillespie says.


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