Isuzu spruiks 33 years at top of sales charts

Japanese juggernaut posts record numbers and more market share

Isuzu spruiks 33 years at top of sales charts
Isuzu remains the truck-sales spearhead


Isuzu rode the challenging second year of the pandemic to post an Australian unit sales record and lift its market share.

In hailing its 33rd year in succession at the top, according to Truck Industry Council (TIC) T-Mark figures, Isuzu Australia Limited (IAL) points to a new high watermark of 10,175 truck deliveries throughout 2021 and surpassing the previous all-time sales record set by the brand in 2018.

Following a year marked by pandemic-induced economic and supply chain disruptions, it highlighted the following:

  • improved market share over 2020, with 24.6% of all trucks sold
  • sales volume for 2021 increased 23% compared to 2020 and outpaced the market growth of 20%
  • continuing light-duty segment leadership, with 5,593 units sold for 39%.
  • medium duty sales of 3,067 units sold for 41.5% market share, with sales volume in the segment up 15%, "well above the market growth
  • third spot in the heavy-duty segment, with 1,515 units sold for 11.7% market share.

 Isuzu 33 2.PNG

"We certainly don’t believe that the challenges we faced in 2021 were unique to IAL; we know that pretty much every sector of industry and the economy bore the brunt of pressures that upended well established practices and processes," IAL national sales manager Les Spaltman said.

"And we’re all too aware that our products play an integral role in the smooth running of consumer and industrial supply chains.

"Speaking frankly, we knew that we simply had to find a way to get the job done and we thank all our customers for their continued support and patience, our dealers and salespeople for their determination and professionalism, and finally all of the Isuzu Australia staff – we couldn’t do it without you."

 Isuzu 33 1.PNG

IAL’s previous record was set in 2018 with 10,027 sales, which, it points out, was achieved under a very different set of operating conditions.

"The economic support provided by the government has been vital in underpinning the confidence for businesses to invest in capital equipment," IAL director and chief operating officer Andrew Harbison said.

"The stimulus has helped road transport businesses to acquire the additional equipment required to meet the massive spike in demand experienced over the past two years.

"I’d like to thank the entire Isuzu Australia family, our dealer network and our suppliers for rising to the challenge.

"As for 2022 and beyond, we have huge product, parts, service and off-highway engines plans and initiatives in place and we’re excited at the potential for our business in the years ahead.

"The competition is stronger than ever, and we believe that’s a plus for Australian businesses.

"Our focus, as always, is meeting the needs of those customers, and we’ll continue to supply the very best road transport package, regardless of the vocation or application."


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