Heavy vehicle OEM Sitrak Australia has announced the appointment of a new official dealer and service partner across the country.
As the sole authorised importer and OEM representative of the Sinotruk and Sitrak brands in Australia, Sitrak Australia has confirmed Northeast Auto Group (NEAG) will be an official dealer and partner for multiple locations across the nation.
With 15 locations across South Australia, Victoria, Queensland, New South Wales and the Northern Territory, NEAG is known as one of Australia’s most established commercial vehicle and machinery dealerships.
Its decades of experience and reputation for sales, service and engineering quality will see the dealership group bring new levels of customer support to the Sitrak dealer network.
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“We are extremely pleased to welcome Northeast Auto Group to the Sitrak family,” Sitrak Australia general manager of sales Sean Tighe says.
“Their strong local presence, technical capability and commitment to quality service align perfectly with our mission to build a robust national dealer network that supports our customers with world-class trucks, technology, and after-sales support.”
The partnership will see NEAG offer the full range of Sitrak Euro 6 heavy-duty trucks, including the G7S 540 hp, C7H and C9H 660 hp prime movers, as well as selected vocational models.
Northeast Auto Group will also provide genuine parts, authorised servicing and warranty support to all Sitrak customers in the South Australian, Victoria, Queensland and Alice Springs regions.
“Becoming an official Sitrak dealer represents an exciting opportunity for our group,” NEAG managing director Tony Emanuele says.
“We’ve seen strong growth in demand for advanced, reliable heavy-duty trucks, and Sitrak’s product range delivers the performance, technology and value that today’s fleets are looking for.”
This partnership marks another major step in Sitrak Australia’s 2025 strategy to strengthen its nationwide dealer and service network. With NEAG’s appointment, Sitrak now has formal dealer coverage across NSW, Victoria, Queensland, South Australia and the NT, ensuring consistent OEM-level standards across all key transport corridors.
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