Business events – why do we do it?

The 2021 Brisbane Truck Show is like the proverbial light at the end of the tunnel

The National Apprentice Challenge is making the big move to the South Bank Piazza in 2021

Amidst the madness of 2020, sometimes it is difficult to know if we are heading in the right direction; at times it feels like the pace of things is slowing down to a cautious crawl at the expense of our businesses, our economy and maybe even our sanity.

Then, that speck of light in the distance provides us with everything we need to pick up our pace again and start heading forward, with the surety that everything is going to be alright.

Naturally there have been some nerves about whether everything will be good to go by 2021. Well, five months into 2021 actually: the 2021 Brisbane Truck Show will run from May 13 to 16.

But, there are some actions that have added to the level of confidence that everyone needs. Try Brisbane hosting the AFL Grand Final for starters and looking at a capacity of 30,000.

Add to that the Australian government’s stimulus to restart Australia’s business events sector. Its announcement includes a whole range of support for exhibitors to attend and build their displays.

What does that mean for you as an attendee? It means all the pieces are falling into place to ensure that your expectations of the Brisbane Truck Show you know and love will all be met, and typically exceeded.

It means the exhibitors are given the assurance they need to invest in bringing their full array of products, displayed with the flair that you have become accustomed to.

The deputy prime minister and minister for infrastructure, transport and regional development Michael McCormack hit the mark when he said the government’s grant program would provide opportunities and encourage businesses from regional Australia to attend events in their own backyard.

"Making it less expensive and easier for regional businesses to attend events in Australia will present new opportunities to connect with and secure new customers," the deputy prime minister said.

It goes both ways – it is equally a great opportunity for you to connect with your suppliers - and with your mates of course. We bet there’s plenty of them you’re looking forward to seeing again soon.

The social side of the event keeps getting bigger as many who enjoyed the South Bank activations at the last show can testify.

Rest assured, the hotels, restaurants, cafes and pubs of South Bank are all looking forward to welcoming you back.

National Apprentice Challenge

The call for apprentices from around the country is out now. The opportunity to compete in the National Apprentice Challenge, with selected teams taking on the best-of-the-best from all over the country, has been raised another notch.

The prizes are hugely attractive for a young bloke/lady on the tools, what with a fully hosted trip to the V8 Supercars up for grabs, with full corporate treatment, pit lane tours and a whole
lot more.

Now, there is the added pressure of performing under the spotlight. The apprentice challenge is moving from the loading bays at Brisbane Convention and Exhibition Centre (BCEC) into South Bank Piazza. The set-up at BCEC was great, but this is like going from kick around at the park to the MCG in one fell swoop. Or in this year’s case – the Gabba.

Find out all about everything that is going on at

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