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‘Tell a Mate’ campaign to spread truck safety message

TV personality and star of Kenny, Shane Jacobson, has agreed to talk truck safety to help raise awareness among road users.


NHVR CEO Sal Petroccitto approached Jacobson after meeting him in Queensland, teaming up with him to deliver the safety campaign.

“I met Shane at a heavy vehicle event in Cairns and I was impressed with his passion for heavy vehicle safety,” Sal said.

“I’m pleased someone with Shane’s profile has agreed to encourage heavy vehicle drivers to get out there and ‘Tell a mate’ about heavy vehicle safety.”

Tell a mate is a social media campaign, delivered by the NHVR to highlight that heavy vehicle safety is everyone’s business, whether you drive a truck, car or tow a caravan.

“If you’re a driver or operator who has been around heavy vehicles for any length of time you know how important safety is,” Shane said.

“Don’t keep your safety tips to yourself. Talk to other drivers, talk to your mates who drive light vehicles or talk to everyone in your supply chain.

“In my experience truck drivers love a yarn and love to tell a story, but rarely do I hear them talk about safety.

“Then next time you’re speaking to mate, share your knowledge about heavy vehicle safety.”

For more information on the NHVR’s safety tips and social media safety campaigns visit

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