The 3,020 combined truck sales of heavy, medium and light duty vehicles recorded in July fell 1,192 short of the 4,212 sales recorded in June as the end of one financial year rolled over to the start of the next one.
The latest figures from Truck Industry Council’s T-Mark data released at the start of August equate to a 29 per cent drop in activities across all three categories combined, June vs July 2024.
Despite the backward step in the month-on-month stats, when July 2024’s results are compared to July 2023’s trucks-only sales result of 2,732, it shows year-on-year growth of 10.6 per cent on the same month last year.
In the all-important heavy duty truck sales race Kenworth had the upper hand in July recording 283 sales to Volvo’s 197, with Isuzu on 167, Scania on 128 and Mack on 89 sales to round out the top five.
Year-to-date the heavy-duty truck market has ticked over the 10,000 sales mark to hit 10,020. Kenworth and Volvo’s total sales so far in the HD segment account for 19.9 per cent and 19.4 per cent of total sales.
Isuzu remains the most dominant brand across all three segments having amassed a total sales result so far this year of 7,713 trucks sold – more than double the volume of its nearest competitor Hino with 2,944 sales. Fuso, 2,239, Kenworth 1,994, and Volvo 1,989 complete the top five brands in terms of sales volume across all categories as at July 31, 2024.
Heavy duty
Kenworth finished July with 1,994 sales for the year so far, up marginally on its results to July 31, 2023, when it had recorded 1,976 sales.
Volvo is slightly down on this time last year with its 1,943 heavy duty truck sales, year-to-date to July 31 this year, falling 31 trucks short of the 1,974 sales it had in the bag at the end of July 2023.
Ranking in order of most to least sales on a year-to-date basis the sales brand ladder is: Kenworth, Volvo, Isuzu, Scania, Mercedes-Benz, Mack, UD Trucks, Fuso, Hino, DAF, Iveco, Freightliner, MAN, Western Star, Dennis Eagle and Sea Electric.
Medium duty
Total sales for July in the medium duty segment dropped to 622, down 265 sales when compared to the end of month results of 887 sales in this segment in June.
In terms of consistency, Isuzu remains the king. In July 2023 it recorded 331 sales — this year, it hit 333 sales for a tiny gain. Hino’s sales team will be celebrating more with 53 more trucks sold this July than the same month last year, giving them 181 sales on the board.
The top 10 brands, in order of sales, year-to-date, in the medium duty segment are Isuzu, Hino, Fuso, Hyundai, Iveco, UD Trucks, Volvo, Mercedes-Benz, MAN, and DAF.
Light duty
In the world of the little trucks Isuzu remains the dominant force.
In July the Japanese juggernaut sold 578 trucks more than three times its closest competitor in the space, Fuso, who managed to shift 157 trucks off the showroom floor.
While the total sales in the light duty section dropped from 1,509 in June to 1,147 in July, Isuzu sold 70 more trucks in July 2024 than it did in July 2023.
The sales ladder in this segment, for the year-to-date to July 31 is: Isuzu (3,865), Fuso (1,258), Hino (1,201), Iveco (799), Mercedes-Benz (405), Fiat (348), Hyundai (125), Renault (82), Ford (65), Foton Mobility (53), Volkswagen (31) and LDV (8).
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