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Truck sales peter out despite certain sectors rising

The Australian truck sales market has levelled out after a busy couple of years, but that hasn’t stopped one segment continuing to excel

It’s official – the Australian truck sales market has finally returned to a more consistent flatline of numbers after a hectic couple of years. The February Truck Industry Council (TIC) T-Mark data has been released, with 3,003 total truck and van sales made for the month.

While it’s an improvement from the 2,464 sales made in January, it’s down from both the 3,446 sold in the same time as last year and the 3,733 sales made in December.

This change has been reflected in most segments, however the heavy duty market continues to remain stronger than others despite the overall drop in sales.

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Total trucks

There was still no stopping Isuzu overall, with the Australian truck market sales leader continuing to easily dominate courtesy of 674 February sales. It more than doubled the second placed Hino (304 sales), who did enough to stay ahead of Fuso with 261 sales. Kenworth (184) claimed fourth while Volvo (144) was the only other brand to reach three figures on the truck side. Scania (93) wasn’t far off, neither was IVECO (87), while both Mercedes-Benz (78) and DAF (72) were engaged in a tight tussle. Neither Mack nor UD Trucks could be split with 59 sales apiece, with the likes of Fiat (37) and MAN (25) sticking ahead of the final group of brands.

Heavy duty

There were 977 heavy duty sales made in February, up from the 788 made in January but down from the 1,119 sales made in February, 2025. Once again it was Kenworth at the forefront of the market, with its 183 sales proving enough to lead Isuzu (157) and Volvo (141). Scania came in with 93 sales, while DAF recorded 71 and Mack (59) led a close group featuring UD Trucks (57), Fuso (55) and Hino (45). Mercedes-Benz recorded 39 sales, with IVECO (25) and MAN (21) doing enough to surpass Freightliner (16), Western Star (13) and Dennis Eagle (two).

Medium duty

The medium duty market continued to suffer the most from lower overall truck sales, with 364 sales made in February. While it’s an improvement on the 292 recorded in January, it’s nearly half of the 569 sales recorded in February last year. Isuzu was still the dominant force in the segment, with its 213 sales eclipsing all others and accounting for majority of the segment’s sales. Fuso was next best with 61, with Hino (47) rounding out a clear top three. IVECO (16) was the only other brand to reach double figures as eight brands split the final 27 sales.

Light duty

The light duty market stayed rather consistent to January, with 796 sales made in February compared to 703 the month prior. It’s considerably below the 1,023 sales made in February last year, highlighting the impact the overall market stall has had on the segment. Isuzu kept its lead in the segment courtesy of 304 sales, ahead of Hino with 212 and Fuso with 145. It was a clear top three, with IVECO (46) claiming fourth ahead of Fiat (37) and Mercedes-Benz (30). Hyundai (11) was the only other brand to get into the second digit, with LDV, Renault and Ford splitting the final 11 sales.

Vans

The van market was perhaps the second best performer in February ahead of heavy duty trucks, with 866 sales made for the month. It’s a noticeable improvement from January’s 681 sales, as well as the 735 recorded in February last year. LDV returned to the top in February, with its 238 sales proving too strong for January’s leader in Mercedes-Benz (217). Ford nestled into third with 153 sales, with Renault (92) leading Volkswagen (70). From there, IVECO remained consistent with 56 sales, while Fiat’s 37 ensured it stayed clear of Peugeot’s three.

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